Economy Events Local 2025-11-27T19:59:21+00:00

Instant Coffee for Iced Drinks Goes Viral in Argentina

Amidst a rise in temperatures, an instant coffee has gone viral on social media for being dubbed the perfect option for making iced coffee. The product from Icese stands out for its technical features designed for cold consumption.


Instant Coffee for Iced Drinks Goes Viral in Argentina

Amidst a rise in temperatures, an instant coffee has gone viral on social media for being dubbed the perfect option for making iced coffee.

The product from Icese stands out for its technical features specifically designed for consumption without heating. According to Argentina News Agency, the key to its popularity is that the formula avoids the sour and bitter taste that classic instant coffees usually release when in direct contact with cold liquids.

Experts in food science detailed the essential differences of the viral product compared to traditional options:

More Arabica: It uses a higher proportion of Arabica beans, which are naturally less bitter than Robusta. Light Roast: The roasting process is milder, which reduces the bitterness that is magnified by the cold. Gentle Freeze-Drying: The special drying process (gentle freeze-drying) ensures that the particles are thicker and dissolve optimally, preventing acidity when mixed with ice and cold milk.

For those who want to replicate a similar effect with a traditional instant coffee, experts advise dissolving it first in a splash of hot water with a pinch of salt (to neutralize the bitterness), before adding the ice and cold milk.